Photo by Dmitry Ratushny on Unsplash

Toxic Masculinity Says, “I’m Weak”

I watched the Gillette video about toxic masculinity and my take on it is simply that it reflects how our society is changing: The general trend is that bullying is being increasingly understood to be a show of weakness. This has been clarified in the last few years by some high-profile bullies and their actions. Gillette is simply appealing to its customers and potential customers by revealing that it sees what they see.